![]() When they are older and dusting their yearbook off the shelf, opening to the football page, they want to remember what happened and how it made them feel – not just that they had a good season. It helps to paint a picture of what the event was like, how it must have felt to the team, to the school, and to the fans overall.īringing readers into the yearbook content and portraying the events as more of a story will help people recall these memories years from now. However, recalling that in the sectional playoff game against our rival team, the opposing team fumbled the ball, which our running back recovered and then ran to the touchdown zone, winning the game by 1 point – that really brings people into the story (see, it worked, didn’t it). Stating that the football season ended with an impressive score is nice, but it isn’t enough. Use storytelling as a way to paint a picture (like the action in this game) instead of relying entirely on photos. Storytelling helps to convey the year’s events through embellishment and entertainment, while still reporting facts. They forget about one important aspect – storytelling. People often rush through the copy, reporting only facts like “Football team ends season 10-1,” briefly quoting club or team leaders, or relying heavily on picture captions. If you’re reading this, you probably want more from your yearbook copy. However, what is sometimes overlooked is the copy of the yearbook – the written content that acts as the glue, holding the yearbook together. ![]() ![]() Yearbooks are great at bringing memories alive through dozens of photos, an unforgettable theme, and a collection of events that happened throughout the year. ![]()
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